Two POS STARS Awards at the Festival of Marketing

Digital POS displays are playing an increasingly important role in point‑of‑sale communication. They allow brands not only to capture shoppers attention but also to update content dynamically, adapting it to the context and current campaign needs. They bring together the capabilities of the online world and the physical shopping experience, creating opportunities for engagement, data‑driven communication and measuring marketing performance. We continue to develop The Cube and Impulse+ to bring these capabilities directly into stores, giving brands greater flexibility in how they present their products.