Communication rooted in the shopping context.
Content Design
We bring analytics, creative design and communication management into one integrated process - from strategy and content creation to delivery and optimisation.
Data is at the heart of our approach. By analysing KPIs, assessing the performance of different formats and running A/B tests, we compare different approaches to communication. These insights help us identify which content works best for different shopper behaviours and optimise creative assets accordingly.
We conduct content audits, map customer journeys and develop communication strategies tailored to specific touchpoints and the business objectives of retailers and brands. This helps standardise processes and ensure consistency, scalability and operational efficiency.
Our work includes developing visual communication guidelines, initial creative concepts and campaign adaptations for different formats and retail environments. Every asset is designed with the shopping context and actual shopper behaviour in mind.
Content scheduling, delivery, updates and library management are all part of our process. Across entire retail networks, we ensure timely publication, consistent communication and efficient implementation of changes.
We conduct content audits, map customer journeys and develop communication strategies tailored to specific touchpoints and the business objectives of retailers and brands. This helps standardise processes and ensure consistency, scalability and operational efficiency.
Our work includes developing visual communication guidelines, initial creative concepts and campaign adaptations for different formats and retail environments. Every asset is designed with the shopping context and actual shopper behaviour in mind.
Content scheduling, delivery, updates and library management are all part of our process. Across entire retail networks, we ensure timely publication, consistent communication and efficient implementation of changes.
Products
Audit
We assess the effectiveness of in‑store communication by reviewing existing touchpoints, identifying gaps and recommending areas for improvement.An actionable report outlining priorities and recommended next steps.Strategy
We create a complete content management framework for each retail network or store format, covering everything from communication guidelines and master design to operational standards.A consistent, scalable framework that works regardless of the number of locations.Production
We produce content in line with established creative guidelines and manage its delivery, updates and distribution.Uninterrupted communication without requiring the client’s resources.Optimisation
We regularly assess performance using data and A/B testing, making improvements that deliver measurable results.Communication that delivers greater value month after month.
Experience Design
We design retail environments that perform better, combining strategy, design and data to create seamless shopping experiences - from developing new store concepts and visual communication systems to day‑to‑day content management.
We work with retailers and brands looking to better respond to the needs of today's market, using the potential of physical retail spaces to build brand awareness, support sales and create consistent experiences at every stage of the shopping journey.
Our approach combines touchpoint design with the implementation of innovative in‑store formats, bringing together shopper needs and the business objectives of retailers and brands. Each touchpoint is treated as part of a wider communication system, shaped by its specific location, timing and context.
The design process is informed by an analysis of market trends, shopper behaviour and the wider business environment. It includes strategic workshops, qualitative and quantitative research, A/B testing, retail benchmarking and research visits to some of the world's most distinctive retail formats.
Our approach combines touchpoint design with the implementation of innovative in‑store formats, bringing together shopper needs and the business objectives of retailers and brands. Each touchpoint is treated as part of a wider communication system, shaped by its specific location, timing and context.
The design process is informed by an analysis of market trends, shopper behaviour and the wider business environment. It includes strategic workshops, qualitative and quantitative research, A/B testing, retail benchmarking and research visits to some of the world's most distinctive retail formats.
Case Studies
X-KOMWe developed the concept for a new store format, bringing together architecture, technology and digital communication to create a seamless shopping experience. We designed a new customer journey and communication system to support purchasing decisions and integrate online and offline channels.
ŻabkaAs part of our partnership with Żabka, we developed a scalable digital signage content system covering a wide range of formats and thousands of content variations. We combined creative production with automation and centralised management to ensure consistent communication.
Cinema CityWe developed a scalable digital signage content production model, enabling efficient adaptation of film campaigns across different markets, languages and screen formats. In the first year, we produced 350 masters, resulting in 32,000 final files while ensuring consistent communication and high production quality.
NettoBy automating approximately 80% of the production process, we reduced the time required to prepare a single campaign cycle from 20–28 hours to 8–15 hours. The system enables efficient production and updating of digital signage content across Netto’s entire network while maintaining visual consistency.