Media at the point of purchase.

Brand visibility in-store We reach shoppers when they are in a shopping mindset, directly at the shelf and at key points along the shopping journey. We plan display locations, formats and playback schedules in line with campaign objectives. Precise targeting at the point of decision We use transaction and segmentation data to target the right shoppers based on their purchase history, visit frequency and in-store behaviour. This allows us to achieve a level of precision that traditional media channels cannot offer. Optimising media budgets We measure campaign performance against actual KPIs, including reach, contact frequency and sales impact. This ensures media budgets are measurable and driven by data rather than estimates.

Building and developing your own retail media network We design and implement complete in-store retail media networks, from selecting screen locations and integrating data systems to day-to-day operational management. Retailers gain a ready-to-use media infrastructure that they can monetise or use for their own communication. Monetising retail space An in-store screen network creates a new revenue stream for retailers. We enable retailers to sell advertising space to brands and manufacturers whose products they stock, building a retail media model based on transaction data and measurable campaign results. Making better use of data The sales and loyalty data retailers already hold becomes a tool for targeting both their own communication and advertising campaigns. We help integrate this data with the content management system and turn it into a tangible operational advantage.