RTV Euro AGD

The consumer electronics market is characterised by extensive product ranges, frequent changes to offers and intensive promotional activity. Consistent content management and the ability to roll out campaigns quickly across multiple locations are therefore essential.

Since 2017, we have been developing a digital communication environment for RTV Euro AGD, one of Poland’s largest consumer electronics and home appliance retailers, supporting sales and product presentation across its stores.

The main challenge was to create a scalable digital communication system capable of supporting multiple display formats and communication scenarios across hundreds of locations. At this scale, consistent communication standards, rapid content updates and full control over playback were essential. The solution had to be reliable, easy to manage and ready for future expansion.

The foundation of our partnership is the long‑term development of digital signage infrastructure and centralised communication management through the Signio platform. The system currently spans 353 stores and 1,775 screens, including videowalls in checkout areas, LED and LCD pillars, TV walls and countertop displays.

We continue to expand the project with new formats and functionalities. In selected locations, we have introduced screens supporting gift card sales, Product Hero solutions promoting new product launches, and automated content management using product data from PIM systems.

Operational efficiency: We centralised content and device management across the entire network, enabling campaigns to be planned and deployed from a single platform.

Sales support: The solution accelerated the rollout of promotional, product and brand content, while enabling the delivery of custom projects and supporting new product launches.

Brand positioning: Digitalisation helped create a more consistent shopping experience and streamline in‑store communication, supporting product presentation and the purchasing journey.