Hebe

Hebe, one of Poland’s largest beauty retailers, recognised the potential of digital signage to streamline in‑store communication and support shoppers throughout their purchasing journey. In the beauty sector, purchasing decisions are often made directly at the shelf, making point‑of‑purchase communication particularly important.

The main challenge was to organise communication in a store environment where shoppers are surrounded by a wide range of products, brands and messages. The priority was to highlight key information and make it easier for customers to navigate the extensive range.

Hebe needed a flexible solution that could adapt to changing campaigns, seasonal trends and the specific needs of individual locations. The system also had to allow communication to be updated quickly in response to local needs and current sales priorities, while bringing different customer touchpoints together into one consistent experience.

We began by analysing the store environment and identifying key locations where digital communication could support purchasing decisions. We implemented a digital signage system comprising over 700 screens across three key zones, creating a consistent communication experience throughout the shopping journey.

Storefront – displays reach shoppers before they enter the store, increasing campaign visibility and encouraging store visits.

Sales floor – content tailored to product categories and display areas helps shoppers choose products and highlights new arrivals and promotions.

Checkout area – screens support impulse purchases and promote the Hebe Club loyalty programme.

We are responsible for the concept, end‑to‑end implementation and ongoing maintenance of the network across all locations.

Operational efficiency: The implementation enabled centralised communication management across 380 stores throughout Poland, reducing the time needed to launch and update campaigns. Content can be published in real time and adapted to current needs.

Sales support: Communication delivered directly in the shopping environment contributed to increased sales. The screens help drive store traffic, increase the visibility of products and promotions, and support shoppers in making purchasing decisions.

Brand positioning: Hebe strengthened its position as a modern retailer using technology to enhance the shopping experience. The project also laid the foundation for the further development of new communication formats, including retail media solutions.